Bajaj has once again struck gold with the Bajaj Pulsar LS 135 DTS-i. The company managed to sell 1,00,000 units of the baby Pulsar within six months of its launch. The Pulsar LS has been a runaway hit since day oneand has remained the largest selling performance bike , second only to the 150cc Pulsar.
The Bajaj Pulsar LS 135 DTS-i, competing against the not so successful Hero Honda Ambition 135, emerged a clear winner beating its competition to pulp. The Bajaj Pulsar LS’s success can be attributed to its edgy styling, nimble handling and a peppy, responsive engine. The bike has been priced well and the ‘Pulsar’ name itself is attracting a lot of buyers.
Bajaj has been criticized time and again for being vague with its product positioning being radical with its new products but with such strong sales Bajaj has let the numbers answers the critics. We can say Bajaj is ‘Distinctively ahead’.
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